One tool we’ve found extremely useful in formulating what key phrases to target with our SEO copywriting is Google’s Keyword Tool that’s located inside the Adwords Editor. Definitely take advantage of the Keyword Tool’s ability to show you relative traffic for search terms. That way you’re not wasting time addressing a niche that won’t give you any traffic. There’s no sense in writing pages and pages of content that will get you into positions that aren’t ever seen! Perhaps the greatest thing about the Keyword Tool and its application in your SEO campaigns is the feature that shows you how relatively aggressive your competition is bidding on all terms. With this you can tell which terms are both yielding a high search volume and a low amount of bidding. While the approach with PPC and SEO certainly have their differences, there’s no denying that knowing which useful key phrases aren’t being aggressively bid upon in PPC could be useful to your SEO approach. We recommend adding content to your site that addresses all key phrases that yield a high search volume, but you would be best served by having twice as much content on your site reinforcing those phrases that aren’t as aggressively sought out, because it can give you the competitive edge on your competition who’s only going after the obvious search phrases.