When it comes to turning those leads that come in through your PPC campaigns and SEO efforts, the thing that’s most important is to maximize the chances you have with each lead. Every bit of effort helps, as over time you’ll end up with thousands more in sales.
Follow up on the leads you receive is probably the most important thing when it comes to getting the most conversions out of them. If a lead isn’t followed up on promptly, constantly, and with relevant information, you will lose them to someone who provides all three. Remember that most of the leads you receive don’t use your website exclusively; they are active shoppers who are trying to get a feel for what you do, along with dozens of other sites. So that’s why it’s crucial to follow up with them right away (within the hour if at all possible), put them on a drip-marketing system so they will continue to see your branding over time, and also make sure that information you send to them is really helpful. Many buyers are just getting their toes wet as far as buying large-ticket items is concerned, so that’s another thing to consider; many of them won’t be ready to ‘get serious’ for months. That’s all the more reason to keep in touch with them over time! The person who’s there for them the entire time, even if they aren’t interested in responding right away, is usually the one they contact when the time comes to finally make a decision on who to work with.
If you need someone to step in and maximize the impact of your online marketing campaigns, look no further! The professionals at BigSERP.Com are here to assist you with expert SEO & PPC consultation, all the way from concept to your successfully launched campaign. We always offer a free initial consultation to get you on the right track.