This tip is for those of you running an online business that has managed to achieve the holy grail of internet marketing: first page natural placement for terms that are highly relevant to your products and services. Some frustrated site owners, out of concern for a lackluster website design, or a re-branding of some sort, will make the worst mistake possible… they will mess with success! Anyone who has learned this harsh lesson first-hand will tell you that it doesn’t take much for the search engines to re-index your site. And once your site goes into that re-indexing purgatory, who knows how long it’ll take to get back. If it gets anywhere near where it was before. Trust us, it’s not worth risking first page placement to rebrand your site, or tweak with your tags.
Here are just a few things that can cause your site to be re-indexed:
1. Changing page tags, including the page title and META tags.
2. Completely changing the content on your home page, especially if that content contains links.
3. Changing your homepage layout, especially if it reorders your links and content on the page.
So be ultra careful whenever you change any of these things, because once you lose that prime positioning, it is very hard to get back. This is especially true for sites that do not have a ton of inbound links established.
Our recommendations are for you to consult with a professional. Often times, the best solution involves developing another site and using your old one to boost the new one, or taking position reinforcing measures before making major changes to your site. But the best course of action is always found after carefully considering your business and its marketing goals. Please let the SEO experts here at BigSERP.Com assist you with a free consultation. We can turnaround your current campaign, or custom design a successful solution from scratch for you.