If you aren’t already using social bookmarking sites like Digg to advertise your great blog postings, then you might as well be writing your entries on a barn wall in rural Iowa with a red Sharpie because no one will read it. No matter how good a writer you are, most stuff will lose its freshness long before the search engines pick it up naturally. Social bookmarking sites step in and allow readers to review posts when they are recommended. People who are good at picking relevant, interesting/helpful articles end up getting other readers to subscribe to their choices. So if you’re writing about website SEO, then you want some good SEO experts to start recommending your work. It’ll lead to a whole lot of other people reading your posts. That’s why we’ll give your posts a good square kick in the marketing rear by getting you in the habit of submitting your posts to a couple of social bookmarking sites whenever you blog.
The good news is that it only takes a few minutes to register an account. We recommend picking a login name that contains keywords because an SEO article recommended by someone who has the name SEOMarketing looks like, at least on first glace, that it has more promise than one “dugg” by JoeBlow. When you recommend articles, the title and description don’t have to match the exact blog post. So you can use that opportunity to throw a good key phrase in there or two, and really make the post pop out any way you can. The goal with social bookmarking is to pique the curiosity of someone so they read your description, then travel to the blog, and also “digg” the article so that the hype machine continues to run. As with any kind of promotional campaign, you could lose people at any step of that process; so you’ll ultimately want to optimize each step to maximize your chances of getting more favorable reviews of your blog.
Finally, one thing you’ll want to do is some research. What kinds of articles are getting “dugg” more frequently in your industry. Of course you don’t want to retread, but it never hurts to steal some topical thunder and riff off someone else’s success story. Whatever you do, make sure all the posts that you suggest to the bookmarking site are relevant to each other, and also make sure to recommend other articles you find that are helpful; it makes your account seem less biased.