There are many small businesses that remain offline with their marketing efforts. But as time passes, the ROI for online streams continues to grow exponentially, making the “jump” more enticing than ever for traditional marketers. With the ability now to specifically and aggressively target people who are actively searching for the products and services you offer on a minute by minute basis, it’s easy to see why internet marketing is such an attractive alternative to print media.
The heavy trending towards search engine marketing (SEM) and website search engine optimization (SEO) couldn’t be more obvious in the way we go about our daily lives now; we use web browsers to research and purchase most everything we want or need today. There’s no doubt you need to go after this highly-qualified, cost-effective traffic. But for those of you who don’t have extensive experience running successful online marketing campaigns, this transition can be daunting.
Beware: there are a lot of expensive mistakes you can make, on your own or with the wrong company. Some of these mistakes will just cost you a lot of money with little to no return on investment (ROI). Some will cost you way more time than you have to spare. Others may actually get your web presence banned on the search engines entirely. That’s why you’ve gotta put your SEM and SEO campaigns in the capable hands of professional strategists. Regardless of how familiar you are with online marketing, we can assure you that a blend of the following tactics will give you the best results:
1. Pay-per-click (PPC) or SEM – to instantly get your site ranked through paid search.
2. SEO – to optimize your site from the ground up so that it will eventually be indexed naturally.
3. Content Building – to increase the informational depth of your site so you rank naturally.
4. Inbound Link Generation – to make your site an authority so you rank even higher naturally.
Three out of the four strategies are long-term ones, but our comprehensive solutions offer ROI “right out of the box.” For more information on how we can start to get your products and services online and out the door to paying web surfers, please use the form on this page to receive your free initial marketing consultation.