You’re a busy small business owner, or a really aggressive do-it-yourselfer. You know the value of using search engine marketing (SEM) to instantly promote your products and services. You spend a great deal of time working with it. And you’ve probably heard about the certification programs Google and Yahoo have, but might not be sure if they are worth the time to pursue yourself. So what does it mean to be a Google Qualified Individual (or Company) or a Yahoo Ambassador?
Of course from a sales perspective, if you are in the business of listing stuff for sale, I would think the biggest benefit is that you can tell potential clients that members of our internet marketing team have been certified by the search engines as expert search marketing consultants. That means you are versed on the latest best practices in search marketing, and that, coupled with the vast amount of experience you have in setting up and managing literally dozens of successful PPC accounts that perform well over industry standards in terms of click through rate and conversion rate (into a lead), gives them a big advantage over going with an uncertified company.
You can proudly say that you will deliver better results because you know how to properly use the SEM tools that will drive them business. You’ll be able to say in your pitches: “Rest assured that when you choose to work with us, you’ll have our powerful team of Google & Yahoo certified search marketing professionals in your corner.” Do these certifications instantly qualify you as an expert in SEM? No, you definitely need a lot of experience using the systems and building your own success stories (often through trial and error) before you can pronounce yourself that. But you are taking a great first step, and are also doing what you need to do to stay abreast with your competition, and in some industries, stay well ahead of the pack.
If you decide these exams aren’t for you, and would like to receive some professional assistance with your search marketing campaigns, please contact us for a free initial consultation at BigSERP.Com.