Are you inundated with online marketing ads promising first-page placement for ridiculously low monthly fees? Well, chances are if you’ve done enough investigating to find this page, you are not likely to fall for that trick. Those types of services are usually provided by “black hat” SEO companies which will give you a great short-term gain only to be slapped down in the SERPs soon after by Google, Yahoo, MSN, and the other major search engines because of the shady techniques used to gain those temporary high positions.
Most “black hat” companies are a series of affiliated “link farms” and “junk web directories” that use the marketing power of hundreds of low-quality sites (some with a temporarily high PageRank) to artificially inflate the number of inbound links to the sites they are promoting. These one-way inbound links that establish the receiving site as the authority, act as votes in the eyes of the search engines. The more votes your site receives, the higher in the SERPs you can expect to climb.
But like a corrupt election campaign, anyone creating fake votes from ineligible sources will eventually get punished. The punishment for link schemes can be quick, harsh, and meted out with no notice whatsoever. One day, your business operation can be on the first page, and then the next, be taken out of the search engines altogether permanently. This amounts to blacklisting, and it’s very hard to get reincluded once your site falls out of favor with the search engines. That is because they know you were doing something wrong.
With so much on the line, of course you want to get up there in the search engines, but also do it the right way. The “white hat” way. We know all about safely building your online presence (and position in the engines) by making your site an online authority in your industry. Link building campaigns are not simple, and have a high-cost associated with them, but they are critical to your internet business. If you’d like more information on “white hat” link building solutions, please take us up on our free initial consultation.