When writing SEO content for your site, it’s easy to lose sight (do you like that I used two words that sound the same but have different spellings so closely together?) of the fact that the information you are drafting for your traffic is meant first and foremost for the search engine spiders. To write helpful articles, reports, newsletters, blog entries, etc. for your site can make a huge difference, but don’t bother writing them at all if you don’t have the reinforcement of critical keywords and key phrases to your business as the main focus of them.
So should you really sweat about where that comma is, or about if you gave information that people can’t find anywhere else? Or if they even find the information interesting? Not so much. As long as your copy is centered around and contains terms that have a high traffic volume, put on pages that are close to the top of your domain structure as possible, and that have their page tags set correctly, then your original work will not be in vain. If you’re worried about page tags and your domain structure, you should be. Fortunately they are not difficult to address.
For the page tags, just make sure that the exact key phrase you are targeting is the first thing in the title tag. If your actual copy title is different, just put a dash in after the key phrase and paste your real title in after. This way the search engine knows that to find relevant information about X key phrase, it should know that your page contains just what it’s looking for. Also, make sure that the page itself is very easy to find in the structure of the website. If at all possible, make the copy directly accessible from the home page. If it gets in the way of your design, then put a small text link at the bottom of your home page that goes to a simple index page of all your SEO content. Easy as pie, right? You bet!