If you are running your business online, and are tempted to dive into search engine marketing (SEM), we strongly recommend that you choose a professional pay-per-click (PPC) management firm instead of trying to run the campaigns yourself. There are going to be some rare cases when having a great deal of expertise in the setup and maintenance of SEM campaigns and landing pages will not be necessary, but a reputable PPC marketing company will set up your accounts properly, ensure that you aren’t wasting your money, and are targeting the traffic that is going to get you the best possible return on investment (ROI).
If you want to run the campaigns yourself, at least have a marketing firm set up the accounts for you. Their thousands of hours of trial and error with marketing campaigns will help you immensely from the targeting of the best keywords for your business to the creation of offer-specific landing pages which are built with the latest in marketing techniques and layouts.
If you feel totally comfortable setting up and running the campaigns on your own, then do yourself a favor and at least have some professionally designed landing pages or landing sites set up. They will maximize the number of conversions from your PPC/SEM traffic.
For more information on professional PPC management practices and services, please contact us using the forms on this site; we will happily provide you with a free initial consultation.