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Kill Google Search Network

April 16, 2007 by Vinny Leave a Comment

We’ve found that the buzz is true; turning off Google’s Search Network and running your campaign on Google search alone is the best way to go. A lot of the Search Network traffic (we’re not talking about Content Network, but Google’s affiliate search partners) doesn’t carry much value because a large majority of it comes from parked domains with a generic search box, spam directories and portals, and other low-content sites. Some accounts we’ve nearly run into the ground sharply avoid hitting the runway after we turn off Search Network, and then perform exceptionally well. It’s just one more tool in your PPC management arsenal, so don’t forget about it!

Google’s products are great, and we’re sure that they will eventually figure out a way to phase this horrible waste of marketing dollars that’s currently called Search Network out of the picture. But there’s no sense in you helping them (in an expensive and ineffective way) through the tranisition. If you can’t find enough traffic on Google search alone, then by all means set up separate campaigns with slightly less relevant keywords or on the Content Network, with a different bidding and ad strategy, but don’t use Search Network until they clean it up first.

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Filed Under: Paid Search Marketing

About Vinny

After racking up over 10 years of experience in Internet Marketing and Web Development I decided to take a division I started for a local Web Design firm and break it off into its own entity. This was June 2010 and this entity came to be known as imFORZA.

When I’m not working with my amazing team at imFORZA you will probably find me traveling, reading, playing with some new gadget or application and/or trying to help others turn their ideas into tangible, successful realities.

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