You came to this page because you were looking for something, anything that will help your new (or older) site climb up the natural Google or Yahoo page rankings to the first page. That’s where everyone wants to be! Unfortunately, figuring out how to get there is a little like turning a blank canvas into a masterpiece. Fortunately, there are a lot of things you can do that, when combined, will shape your website slowly into the ‘something to behold’ that you want it to be to the search engines.
The first thing we always ask someone is: “What is your site about?” Often proud site owners will go on for hours about what they are trying to accomplish, the services they offer, and why they are the best. And then we open up their site to see nothing more than a (sometimes) flashy domain name and some contact information. That means little more to the search engines than a flimsy digital business card: maybe they’ll tuck it in a folder somewhere. Though they might just wash it after leaving it in their jeans, or worse yet decide after getting it that they really don’t need it.
What Google, Yahoo, MSN Live, and the other engines really need to deliver relevant content to their searchers is substance; meaning professionally written, captivating content that keeps visitors on your page once they get there, and most importantly, gives the search engines something meaty to spider onto. Without in-depth SEO content, all the work in the world on page tags, domain name research, and other considerations will be pointless, because in the end anyone who visits your page will still be asking “What is your site about?”