Boring as they might be at times, still one of the biggest tools in your lead generation arsenal these days are forms. Forms not only give you a way of contacting your visitors, they can also be powerful pre-qualifying tools. For newbies, the key is making sure you don’t make a colossal mistake like asking for too much from your visitors. In fact, figuring out just the right amount of information to ask for is crucial to your online business.
As a general rule, concerning the information required on your lead generation forms, the more data you ask for up front, the less likely someone is to fill out the form. So logic dictates that you should figure out what you really need from your visitors. If you need more than a few fields of information from the visitors you’ve driven to your form from a landing page or other marketing (some forms, such as those that add a visitor to an email list, should only require 1 field!), then you should break apart your form into several, more easily digestible forms.
If you offer many different services, and want to offer them on the same page, there are some really cool things you can do with interactive forms. For example, you can ask for basic contact information on the first form. Then, on the second form, you can ask a question that qualifies your visitor. Based on the answer to that form, the next form can be customized to ask just the right follow up question.
So to sum it up, definitely don’t ask for too much information from your visitors. Whenever possible, stagger larger forms into multiple smaller ones. And finally, use the power of scripting to make interactive forms that make your visitors feel like they are only entering in information that pertains to what they are looking to buy from you!
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