Question: Should I Target my SEO Content Towards Small Niches?
Answer: It depends. Especially with phrases that don’t return a high number of pages (under 500,000 results), content aggressively targeting these specific niche key phrases can make a big difference. The only thing that’s important after considering that; do these phrases also yield a high enough search volume that they will generate consistent useful traffic? That’s a more difficult answer to ascertain, as some phrases will generate a high ROI but very low search volume, while others are the other way around. We recommend going for the phrases that yield a larger search volume first while still making sure they are highly relevant to your business. You can always add additional content later to continue to build your site as an authority on the niche you serve.
For professional assistance with setting up the SEO content on your website, please contact us; we’re happy to provide a free initial consultation on your marketing.