The debate on whether SEO content or inbound linking matters more when it comes to getting your site ranked rages on. Bottom line though is that you’re looking at 1A and 1B. No other site factors are even close. So you simply must devote adequate budget to address both in order to climb up the SERP.
There are a lot of online resources on inbound linking, but we haven’t seen any that cover all the different ways to attack getting them in one post. That’s what we’re going to do here. Here are (drum roll, please…) the strategies we’ve found useful in generating helpful inbound links for our sites: