BigSERP.Com - "SERP's Up!"

SEO Blog, Tools, Glossary, Internet Marketing Consulting

  • Home
  • Tools
    • Glossary
    • Website Analysis Tools
    • Link Analysis Tools
    • Keyword Research Tools
  • Consulting
    • Internet Marketing Consulting
  • Website SEO
    • Domains
    • Site Structure
    • Conversion Design
    • Optimize URLs
    • Page Tags
    • Inbound Links
    • Reporting
    • Link Building
  • PPC/SEM
  • SEO Content
    • Website Content
    • SEO Content Writing and Installation
  • Blog Site Design
    • Website Design
  • About Us

Landing Site Design – Giving Your Visitors More Freedom to Convert

July 27, 2007 by Vinny Leave a Comment

Landing pages are of course a vital part to any SEM/PPC campaign, but one thing that can be limiting with them is that they are very specific and need to be simple so that the visitor is given exactly what they are searching for. But what about cases where your Pay Per Click traffic is of a more general nature, or you’re unsure as to which “call to action” is going to be the most effective for your business? Well, then you’re probably going to be better off setting up what’s called a landing site instead.

Landing sites are simple websites, with several pages, that present the visitor with several opportunities to convert. Much like a landing page, in order to access the full site, the visitor must at least opt into taking the first step in converting for you. The multiple pages will contain information tied to specific offers, and forms custom created for those offers. You can still put a healthy amount of information on these pages and give your visitors some navigation choices, but ultimately they must start to convert for you to see the full site.

These landing sites work extremely well with people looking to buy expensive items, as the multiple pages give you several chances to establish yourself as an authority on what you’re selling. These pricey products often carry a lengthy research phase with them, so having the extra marketing real estate to deliver that info really helps gain the trust of potential clients.

Should you have any specific questions about landing site design, how it can drive you more business, and examples, we would be happy to provide you with a free initial consultation.

Share this:

  • Facebook
  • LinkedIn
  • Pinterest

Related

Filed Under: Paid Search Marketing

About Vinny

After racking up over 10 years of experience in Internet Marketing and Web Development I decided to take a division I started for a local Web Design firm and break it off into its own entity. This was June 2010 and this entity came to be known as imFORZA.

When I’m not working with my amazing team at imFORZA you will probably find me traveling, reading, playing with some new gadget or application and/or trying to help others turn their ideas into tangible, successful realities.

Leave a Reply

Your email address will not be published. Required fields are marked *

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Archives

  • December 2008
  • January 2008
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007

Powered by imFORZA