You may have heard the term “landing page,” or may be quite familiar with it already. Either way, you must know this about them; landing pages can make or break your PPC/SEM campaigns! No matter how well your Adwords text ads target the right key phrases with the right marketing language, if your visitors end up on the wrong page when they click on your ads, then all is lost from a business standpoint.
Professional landing page designers know how to make a highly-relevant, attractive page that delivers specific, attractive offers that will make your potential clients interested in what you have to offer and cause them to respond. Different industries require their own unique tactics to convert, and having someone certified in setting everything up can make the difference between sinking thousands of dollars a month in SEM or getting a great ROI from your PPC campaigns.
Landing page design is an art form, requiring knowledge about human tendencies, effective marketing strategies, and technical expertise. In concert, all these things make your pages look great and give them a lot of value (a high “quality score”) to the search engines. Google and Yahoo take into account how good your landing page is; if it’s not coded right, or set up with relevant information to the keywords you’re bidding on, your campaign will be punished by higher costs for your terms. But well-made landing pages actually drive down the cost of your bids. This will make your advertising more cost-effective, and therefore give you more bang for your buck.
We’re of course happy to provide you with a free initial consultation if you’re wondering about having some landing pages set up professionally. One of our specialties is custom landing page design, so fill out one of our forms and we’ll be in touch soon.