We just wanted to let you all know that BigSERP is currently undergoing a massive redesign and overhaul, which has been one of the main reasons there has not been any recent discussions or posts. Worry not though, during this time we have not just been sitting on our hands waiting for the new design […]

A common question we get with clients is why specific content pages might show up in the search engine results pages (SERP), but not the home page. The answer to the question actually first needs to nip the whole idea that having your content pages showing up on the first page of any search engine […]

With interactive Flash and offers to convert by it, any home page could be an effective landing page. But the reason why we send people to a landing page is because it is more simplistic with its navigation and more aggressive in its approach to lead generation. If you’d rather just have qualified eyes on […]

It is a myth that submitting hundreds of search engines makes any difference in the search engine rankings. If you’re marketing with us, when your site goes live we submit it, as a courtesy, to four major engines: Google, Yahoo, MSN, and DMOZ. There are other smaller engines that you can submit it to, but […]

Online marketing can yield the highest return on investment (ROI) of any form of advertising for your business. Knowing how to get started without sinking a lot of money down the drain can be risky, however. Finding reliable SEO/SEM experts to provide you with sound online marketing advice is very important.
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You may have heard the term “landing page,” or may be quite familiar with it already. Either way, you must know this about them; landing pages can make or break your PPC/SEM campaigns! No matter how well your Adwords text ads target the right key phrases with the right marketing language, if your visitors end […]

Are you inundated with online marketing ads promising first-page placement for ridiculously low monthly fees? Well, chances are if you’ve done enough investigating to find this page, you are not likely to fall for that trick. Those types of services are usually provided by “black hat” SEO companies which will give you a great short-term […]

It’s very important that you have a lot of content on your website, whether your site is for a book store or something more visual like an art gallery. The reason is that the search engines can’t see content that is not written out! And how are they going to index your site for the […]

If you are running your business online, and are tempted to dive into search engine marketing (SEM), we strongly recommend that you choose a professional pay-per-click (PPC) management firm instead of trying to run the campaigns yourself. There are going to be some rare cases when having a great deal of expertise in the setup […]

When businesses come to us looking for marketing, and don’t have an existing site, they need a place to start. The first question we ask many business owners is “do you really even need a website?” If spending thousands on website design and development isn’t within their means, or even justified for the small size […]