In our line of work we must get asked about it hundreds of times a year, so it makes sense to dedicate a post to the topic: getting your site 24/7 coverage on the search engines. Most want to know what it takes to get to that point. We’ll run you through a common mistake, and then the best strategy.
Many of our PPC clients initially don’t opt into any natural strategies (despite our warnings) because most of them have a large up-front cost associated with them. These same clients find themselves wondering why their ads aren’t serving all the time at top positions in the SERP. It’s hard for many to accept, but quite often ad budgets simply will not allow for day and night coverage for those highly-relevant, coveted terms. What’s even worse about this is that the reaction of some of these clients is to then throw more money at PPC, forcing their way to the top against our recommendations. In the end, they end up with a relatively small amount of high-quality traffic that isn’t cost-effective, and has no long-term value to the site. Don’t make the same mistake they quite often do: let us implement for you a blended online marketing strategy that gets your site ranked on the first page twice!
Of course, we’ll still set up a PPC account for you. But instead of going for position #1, we’ll do some “position surfing” to get you quality traffic at a price that won’t break your bank each month. Then we’ll take an initial budget and dedicate it to two things that your marketing strategy should not be without: highly relevant SEO content that targets specific key phrases that you want to show up for in the SERP, and link building campaigns that will generate valuable inbound links to your site from high ranking, relevant sources. And then we’ll re-allocate part of your PPC budget to both content and link maintenance, meaning we’ll continue to build on the robust content and rich inbound links coming into your site on a monthly basis.
The end result, as we have seen for so many of our clients, is first page placement not only on the PPC results, but also in the natural SERP. And when you have both of those, it more than doubles the chances you’ll get a click, and also keeps a competitor out of one of those slots!
So definitely utilize this combined marketing strategy to the fullest. And don’t hesitate to contact us if you’d like a quote on having BigSERP professionally set it all up for you… we’re here to help you achieve your online marketing goals.
Leave a Reply